Now A #1 Amazon Best Seller!
"A helpfully practical and authoritative introduction to the marketing of scientific products."
"A MUST for marketers in science."
Has Your Great Discovery Gone Undiscovered?
The Giant’s Ladder is the ultimate playbook for science professionals aiming to turn their groundbreaking innovations into industry game-changers. The book offers a comprehensive toolkit for gaining visibility, credibility, and market share for science-based products and services. From mastering the fundamentals like identifying your core audience to advanced strategies like data optimization, this book has it all. Elevate your products from obscurity to market dominance, and forge impactful connections that turn your innovations into industry standards.
What’s Inside
Taking the First Step: Prepare for your marketing journey with foundational insights and planning.
From Product to Narrative: Learn the art and science behind effective storytelling in marketing.
Blueprints for Success: Strategize to develop a robust marketing plan tailored for scientific innovations.
Big Ideas: Unleash your creativity to craft compelling and impactful marketing campaigns.
Channel Tactics: Optimize your media channels for maximum reach and engagement.
From Exhibit Halls to Podiums: Master the intricacies of trade shows and public speaking to promote your science-based products.
Data-Driven Decisions: Leverage analytics for more informed decision-making.
About the Author
Elizabeth Chabe (MBA, MS) is a recognized leader in science marketing and has helped drive innovations from niche to industry changing. As the CEO of High Touch Group, she has strategically elevated clients in biotech, diagnostics, and manufacturing to global prominence. Her work has been featured in major publications like The New York Times, Popular Science, and CNBC. Elizabeth’s expertise offers a powerful blend of tactical skill and market foresight, and her influence is instrumental in shaping scientific product marketing.
Contact Elizabeth
For press inquiries, bulk purchases, or other questions, simply use the form HERE.
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